A professional club wanted to take a step up: to move from an amateur image to a real brand, able to attract fans and partners throughout the season.
The challenge
Create a strong, coherent identity, then bring it to life across every channel, from the stadium to social media.
Our approach
- Creation of the visual identity and brand guidelines.
- Definition of an editorial line and content calendar.
- Content production (photo, video, motion) across the whole season.
- Sponsor activation and showcasing.
Results
- +180% engagement on social media.
- x2 average stadium attendance.
- Loyal partners and new sponsors won over.
