Deciphers, feedback and practical advice to better lead, finance and promote sports organizations in Madagascar.


Between passionate volunteering and modern demands, the gap is widening. Without skills in governance, finance and communication, even the most beautiful structures are capped.
We analyze the causes of this management deficit and propose concrete ways to professionalize sport in Madagascar in the long term.
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A method and arguments to win partners over, even with a modest audience.

What sets an effective sports leader apart from a mere administrator today.

The foundations of an identity that unites fans, media and sponsors.

Statutes, bodies and decision-making: where to start, concretely.

Diversify income and steer your finances to weather the seasons.

Editorial line, formats and consistency: the winning trio of visible clubs.