The Founder

Eléna Vola Diamondra Raoelison

Leader — Sports governance & youth development

“For a thriving youth and a sport that carries the future of Madagascar.”

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Eléna Vola Diamondra Raoelison, founder of the Academy of Sports Leadership & Management
Profile & Vision

An engaged leader for Malagasy sport

An engaged leader for the transformation of sport and the fulfilment of Malagasy youth. With over 20 years of experience in management, sports governance and the development of socio-educational projects, she is committed to building an ethical, structured and inclusive sporting environment.

Convinced that youth is the key to national development, she champions sport as a lever for education, health and citizenship. Her career combines a rare dual expertise: sports governance at the highest federal level and commercial leadership of major groups.

“Sport is an instrument of peace, cohesion and development. I believe in a free, educated and responsible youth, capable of building a united and prosperous Madagascar through the values of sport.”
— Eléna Vola Diamondra Raoelison
Journey

A dual journey: sports governance & corporate leadership

Twenty years of commitment, from the federal field to executive boards, in service of a better-structured sport.

Governance & sports leadership

  1. Apr 2025 – now

    Secretary General

    Malagasy Judo Federation
  2. 2021 – 2025

    Director of Outreach & Development

    Malagasy Judo Federation

    Designed the national “Judo at School” programme; built and rolled out a national judo development plan and led communication & awareness campaigns.

  3. 2019 – 2024

    National Coach

    Malagasy Judo Federation
  4. 2016 – 2025

    President

    Analamanga Judo League

    Led judo development across the region, coordinated affiliated clubs and organised regional competitions and events.

  5. 2014 – 2018

    President

    Malagasy Ju-Jitsu Federation

    National structuring of the discipline and international representation.

  6. 2019 – 2023

    Organizing Committee

    Indian Ocean Island Games & African Judo Championship

Corporate leadership & management

  1. 2024 – now

    Commercial Director

    HOMEOPHARMA (Lucéo Group)

    Steering commercial strategy and national sales performance across the group's network.

  2. 2019 – 2024

    Commercial & Marketing Director

    ALDIS (EDL Madagascar Group)

    Led the commercial and marketing divisions: brand strategy, distribution and team management.

  3. 2012 – 2019

    Sales Manager

    ODDIS (L'Oréal Paris Madagascar)

    Managed sales operations and channel growth for L'Oréal Paris in Madagascar.

  4. 2010 – 2012

    Distribution Manager

    LIFE TELECOM
  5. 2008 – 2012

    Distribution Manager

    AIRTEL Madagascar
Key skills

What she brings to the Academy

01

Governance & leadership

Sports governance and transformational leadership, from club to federation.

02

Diplomacy & communication

Institutional communication, partner relations and project management.

03

Training & mentoring

Youth mentoring and the training of coaches and leaders.

04

Sporting events

Organisation of sporting and educational events on a national scale.

05

Public–private partnerships

Development of public–private partnerships in service of sport.

Education

Diplomas & training

2018

Postgraduate Diploma — Management & Communication

ISCAM

2000

STAPS — Physical & Sport Activity Sciences

La Réunion

2014 – 2023

Specialist training — INSEP & professional programmes

Sports Management (INSEP, 2014) · Digital Sport (INSEP, 2016) · Entrepreneurship (2022) · Community Management (2023)

Carry your sports project forward with the Academy

A vision, a method and a network in service of Malagasy sport leaders.