Media coverage of a national competition

For a major national tournament, the organiser wanted media coverage worthy of the event and to maximise its visibility.

The challenge

Cover the competition in real time, across every medium, while showcasing the image of the organiser and its partners.

Our approach

• Content strategy and editorial planning for the event.
• Photo and video capture, live broadcasting.
• Media relations and social media management.
• Media review and post-event reporting.

Results

• +500,000 cumulative views on the event.
• 15 press mentions.
• A stronger image for the organiser and its sponsors.